Profile Setup / Cleanup
Claimed unverified listings. Merged or removed duplicate entries. Filled in full NAP (Name, Address, Phone) data with 100% consistency. Added correct working hours, service availability, and medical categories
In the competitive healthcare space, appearing on Google Maps and local search at the right time is critical. Many clinics struggle to rank for common searches like “clinic near me” or “open now.” That’s where I step in.
In this project, I worked with multiple local clinics to optimize their Google My Business (GMB) profiles – ensuring they show up accurately, professionally, and at the top of local results.
Every clinic had its own pain point:
Incomplete business profiles (missing hours, contacts). Lack of category targeting or local keywords. No engaging visuals. Dormant GMB pages with no updates. Inconsistent NAP (Name, Address, Phone) across platforms
I explored terms patients were actively searching — combining medical keywords with location intent. Examples:
“clinic near me,” “family clinic in [area],” “walk-in doctor [city].”
I analyzed the top results in the Google 3-pack for relevant searches. This helped identify what successful listings had — optimized categories, active posts, consistent updates, and reviews.
I applied a structured checklist to evaluate each clinic’s profile — reviewing missing fields, media quality, service areas, and update frequency — to ensure no opportunity was missed.
Here’s how I built a highly optimized presence for each clinic:
Claimed unverified listings. Merged or removed duplicate entries. Filled in full NAP (Name, Address, Phone) data with 100% consistency. Added correct working hours, service availability, and medical categories
Integrated location-based and service keywords in the business description, Services section, and Image alt text (where possible)
Uploaded clean, branded clinic images. Renamed images with geo-tagged keywords (e.g., “pediatrics-clinic-mountroad.jpg”). Added logos and cover photos for better trust
Created GMB posts for weekly engagement: health tips, timings, services. Guided the clinic staff on how to request reviews ethically from real patients. Set up Q&A prompts to address frequent patient queries
I completed the project by handing over:
Final Google Business Profiles were delivered fully optimized with correct business info, categories, and keywords. Ready to rank locally and appear in relevant searches.
Shared a folder with clinic logo, banner, interior/exterior images, and team photos—sized for GMB standards and ready to boost profile engagement.
Delivered a clear step-by-step SOP showing how to post updates, respond to reviews, and maintain rankings. Designed for non-tech staff to follow with ease.
Provided login credentials with admin rights so the client can manage or update the profile anytime in the future with full control.
If you run a clinic, salon, coaching centre, or any local service. I your GMB profile is your digital front door. Don’t let it stay half-filled or invisible.